Eiosys Blogs

  The National Medical Commission has issued new advertising guidelines for doctors, hospitals and medical institutions in India. They came into effect as soon as they were issued, so any doctor or hospital with a website or social media page should review their content now. What the guidelines cover The NMC advertising guidelines 2026 apply to websites, blogs, social media, messaging platforms, sponsored content and influencer promotion. They also cover content published on your behalf by agencies and other third parties, so it helps to check what your marketing partners are posting. What you can publish You can still share factual information. This includes your services, departments, facilities, fees, doctor qualifications, registration details and educational health content. A doctor directory with name, qualifications, specialty and registration details is also fine. What to avoid Avoid superiority claims such as “best” or “№1”, guaranteed results, patient testimonials, before...

  Your WordPress website seems okay. The homepage loads, the contact forms work, and traffic looks stable. But underneath your own domain, Google may be indexing pages about gambling, adult content, and pharmacies that you’ve never heard of. Welcome to parasite SEO through hacking. Attackers take the trust and authority of a real website and use it to rank spam pages. WordPress, with its plugin system and huge market share, is a common target. How the attack works A hacker doesn’t need to touch your homepage. They add a new page under an existing URL that already has some authority, such as www.example.com/about-us/casino-bonus-offers/ . That page can sit unnoticed while it ranks for keywords that have nothing to do with your business. It often goes further. The attacker verifies the spam URL as a separate property in Google Search Console, so they can track its performance without ever accessing your account. The same method can be repeated across other paths, so one compromised s...