We Analyzed the Tech Stack of India’s Top 50 D2C Beauty & Wellness Brands.
Everyone talks about innovation in D2C. But when we analyzed the technology stacks of India’s top 50 beauty and wellness brands, we found something interesting: The fastest-growing brands aren’t reinventing the wheel. They’re building on proven technology foundations. Using data from BuiltWith, we studied leading brands across eCommerce platforms, hosting, payments, analytics, and customer experience tools. Key Findings ๐️ 80% run on Shopify Including brands like The Derma Co, Minimalist, Plum Goodness, mCaffeine, Sugar Cosmetics, and Pilgrim. ☁️ 94% use Cloudflare Making it the dominant choice for CDN, performance, and security. ๐ 96% use Google Analytics 4 Showing that data-driven decision-making is now standard practice. ๐ณ 66% use Razorpay Often paired with PayPal to support international and NRI customers. ๐ 60% use GoKwik To improve checkout performance and reduce RTO rates. ๐ 78% use Shopify + Cloudflare together Making it the most common infrastructure combination amo...