Custom CRM vs Ready CRM
In this blog, we’ll break down the key differences between custom CRM vs off-the-shelf CRM to help you choose the right solution for your business. Customer Relationship Management (CRM) is often the heart and soul of your business. These systems are the backbone of successful customer interactions and sales strategies. CRMs not just give you access to raw data, rather, they deliver intelligence that shapes your marketing strategies. When you are optimising your marketing campaigns across funnels, CRMs help in keeping track of that strategy. With a multitude of CRM options available, choosing between a custom and off-the-shelf CRM can be a daunting task. This blog explores the nuances of both these solutions. It will help you make an informed choice. What Is a Custom CRM? A custom CRM system is designed from scratch to fit the unique requirements of your business. A custom CRM also offers additional features and functionalities such as lead segmentation, data security and more. C...