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Showing posts from January, 2024

What Are EEAT & YMYL?

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  In this blog, we give a detailed description of the popular terms used in SEO i.e.  EEAT and YMYL . The key to success in boosting your organic traffic lies in creating high-quality content that answers what the user wants to know. Google recognizes and rewards websites that are able to do this successfully. Google uses two concepts to assess content quality – E-E-A-T and YMYL. EEAT stands for  Experience, Expertise, Authoritativeness, And Trustworthiness.  These are essential qualities that determine how trustworthy and reliable information is online. Some topics can impact a person’s financial well-being, health, and safety. Google calls these topics YMYL – your money or your life. This blog will take you through the intricacies of EEAT and YMYL and how both these concepts affect SEO. What Is EEAT? The concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is a part of Google’s search quality rater guidelines. While EEAT is not a ranking factor, it’s still an i

10 Ways to Improve Core Web Vitals

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  What are Core Web Vitals? In this blog, we will be listing down simple strategies that you can use to improve core web vitals of your website. Customers and user experience are the heart of any business and website. Measuring a page’s success simply by PageRank or on-page targeting is now in the past. In 2021, Google updated its algorithm by incorporating page experience as a ranking signal. This new update sheds light on important Page Experience scores known as Core Web Vitals. Google introduced a set of key performance indicators to assess the health and vitality of websites by assessing users’ website experience, speed of interaction, and visual stability of the page. Core web vitals are important because they improve your search results and help Google understand how well the website is performing. Among the other elements that feed into determining the overall experience of a page, this article studies core web vitals in detail, explaining why they are important and how to impr