What Are EEAT & YMYL?
In this blog, we give a detailed description of the popular terms used in SEO i.e. EEAT and YMYL . The key to success in boosting your organic traffic lies in creating high-quality content that answers what the user wants to know. Google recognizes and rewards websites that are able to do this successfully. Google uses two concepts to assess content quality – E-E-A-T and YMYL. EEAT stands for Experience, Expertise, Authoritativeness, And Trustworthiness. These are essential qualities that determine how trustworthy and reliable information is online. Some topics can impact a person’s financial well-being, health, and safety. Google calls these topics YMYL – your money or your life. This blog will take you through the intricacies of EEAT and YMYL and how both these concepts affect SEO. What Is EEAT? The concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is a part of Google’s search quality rater guidelines. While EEAT is not a ranking factor, it’s still an i