Posts

Showing posts from December, 2023

10 Most Common Website Designing Mistakes to Avoid

Image
For this blog, our SEO team conducted extensive research on over 200 websites and compiled a list of the 10 most common website design mistakes to avoid. Let’s get started! In the virtual world, your website is your digital store. Just like a physical shop, it must be attractive, offer a pleasant experience and be enticing enough to persuade the customer to hit that “Buy Now” tab! However, it is easier said than done. In reality, most businesses suffer due to a poorly designed website.  A poorly developed website can do much harm to your business; it will compel the visitors to bounce back, and the CTR and retention rate will also suffer. Together, they will negatively impact the sales and profit of your business. Your business will be sidelined by your competitors with much better websites in no time. Sounds a little horrifying, right?  That’s why an excellently designed website is a must for any online business! Ever heard of the famous saying that it’s better to learn from other’s m

What is Domain Authority & How Can You Improve It?

Image
  Domain Authority: All you need to know! Even after employing every SEO tactic, it might happen that your website does not rank better. Sounds relatable? Whether you’re a newcomer or a seasoned SEO expert, you might have come across the two fancy terms not directly related to SEO yet very crucial; Domain Authority (DA). Why not directly related? Because DA is not one of the Google ranking factors. So, what’s the buzz about? Well, DA is something that can improve your authority in the industry, aid in getting better rankings, and attract your potential customers!  Still not ringing any bells? No worries! Read on to learn what exactly is  Domain Authority and how you can improve it!  What Is Domain Authority? The concept of domain authority owes its origin to Moz. The idea behind this was to predict how well a website will rank on a search engine. For this, the software assigned a score from 1 to 100 on the basis of various factors.  The thumb rule here is that the higher the DA score,

A Beginner’s Guide to Google Search Console

Image
  Our SEO team at Eiosys has crafted this beginner’s guide to Google’s Search Console, providing essential information to help you start effectively as a beginner. A little context first! Imagine your regular physician advising you for a full-body checkup. After having some second thoughts, let’s say you finally go for it. What now? The diagnostic centre will take a couple of samples, run a bunch of tests say sugar, thyroid, cholesterol, and so forth and within a day or two you’ll get your results.  If everything’s fine, you’ll breathe a sigh of relief. But if there’s something fishy, well let’s just hope you get well soon!  Wait, why are we telling you all this?  Now, let’s swap some places.  Let’s consider your body to be your website and the diagnostic centre to be the Google Search Console. Ringing any bells, yes?  Okay, let’s simplify it even further. Google Search Console runs a bunch of “tests” on your website to gauge its performance on the Search Engine and provides a viable r