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Essential SEO Checklist for Doctors

  Here's an essential SEO checklist for doctors that will help you propel your website to the top of patients' searches. Let's begin! A strong online presence is crucial for doctors to attract new patients and establish themselves as trusted medical professionals. Search Engine Optimization (SEO) plays a critical role in achieving this visibility.  By optimizing your website and online profiles, you can climb the Google ranking ladder and land directly in front of potential patients searching for your expertise. Here are the checklist items we’ll be discussing in detail: Register on Google My Business Conduct Thorough Keyword Research Create Valuable Content  Build a Website Embrace Mobile-First Design Earn Backlinks Leverage Social Media Cultivate Positive Reviews Monitor Performance Stay Informed and Adapt Register on Google My Business Registering on Google My Business is essential for doctors. It amplifies local search visibility, resulting in increased inquiries, foot

What Are EEAT & YMYL?

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  In this blog, we give a detailed description of the popular terms used in SEO i.e.  EEAT and YMYL . The key to success in boosting your organic traffic lies in creating high-quality content that answers what the user wants to know. Google recognizes and rewards websites that are able to do this successfully. Google uses two concepts to assess content quality – E-E-A-T and YMYL. EEAT stands for  Experience, Expertise, Authoritativeness, And Trustworthiness.  These are essential qualities that determine how trustworthy and reliable information is online. Some topics can impact a person’s financial well-being, health, and safety. Google calls these topics YMYL – your money or your life. This blog will take you through the intricacies of EEAT and YMYL and how both these concepts affect SEO. What Is EEAT? The concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is a part of Google’s search quality rater guidelines. While EEAT is not a ranking factor, it’s still an i

10 Ways to Improve Core Web Vitals

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  What are Core Web Vitals? In this blog, we will be listing down simple strategies that you can use to improve core web vitals of your website. Customers and user experience are the heart of any business and website. Measuring a page’s success simply by PageRank or on-page targeting is now in the past. In 2021, Google updated its algorithm by incorporating page experience as a ranking signal. This new update sheds light on important Page Experience scores known as Core Web Vitals. Google introduced a set of key performance indicators to assess the health and vitality of websites by assessing users’ website experience, speed of interaction, and visual stability of the page. Core web vitals are important because they improve your search results and help Google understand how well the website is performing. Among the other elements that feed into determining the overall experience of a page, this article studies core web vitals in detail, explaining why they are important and how to impr

10 Most Common Website Designing Mistakes to Avoid

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For this blog, our SEO team conducted extensive research on over 200 websites and compiled a list of the 10 most common website design mistakes to avoid. Let’s get started! In the virtual world, your website is your digital store. Just like a physical shop, it must be attractive, offer a pleasant experience and be enticing enough to persuade the customer to hit that “Buy Now” tab! However, it is easier said than done. In reality, most businesses suffer due to a poorly designed website.  A poorly developed website can do much harm to your business; it will compel the visitors to bounce back, and the CTR and retention rate will also suffer. Together, they will negatively impact the sales and profit of your business. Your business will be sidelined by your competitors with much better websites in no time. Sounds a little horrifying, right?  That’s why an excellently designed website is a must for any online business! Ever heard of the famous saying that it’s better to learn from other’s m

What is Domain Authority & How Can You Improve It?

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  Domain Authority: All you need to know! Even after employing every SEO tactic, it might happen that your website does not rank better. Sounds relatable? Whether you’re a newcomer or a seasoned SEO expert, you might have come across the two fancy terms not directly related to SEO yet very crucial; Domain Authority (DA). Why not directly related? Because DA is not one of the Google ranking factors. So, what’s the buzz about? Well, DA is something that can improve your authority in the industry, aid in getting better rankings, and attract your potential customers!  Still not ringing any bells? No worries! Read on to learn what exactly is  Domain Authority and how you can improve it!  What Is Domain Authority? The concept of domain authority owes its origin to Moz. The idea behind this was to predict how well a website will rank on a search engine. For this, the software assigned a score from 1 to 100 on the basis of various factors.  The thumb rule here is that the higher the DA score,